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Concept project · United Kingdom
Maison Alder.
A fictional coffee and lifestyle brand concept shaped around slow mornings and thoughtful sourcing.
Coffee & lifestyleFictional demonstration brand
Concept projectFictional demonstration brand, created to show our capabilities. Not a client engagement.
01 — The opportunityUnited Kingdom
The creative brief.
Show how a coffee brand can turn sourcing and ritual into a lifestyle people want to be part of.
Our approach.
A warm, unhurried visual world and storytelling that connects origin, craft and the everyday cup.
- Brand positioning
- Art direction
- Content creation
- Social strategy
02 — Concept creativeFictional brand exploration
A slower start
A slower start
A morning-ritual campaign that celebrates taking your time.
From origin to everyday
From origin to everyday
A sourcing story that follows the bean from farm to cup.
Results.
Fictional demonstration brand. This concept demonstrates creative direction and deliverables; it is not a client engagement and has no real-world performance results.